Founder, CEO, and Chief Scientist of Cognitive Science & Solutions David Sherwood has announced the appointment of the company’s Director of Marketing, Gordon Hasse, to the firm’s Board of Directors.
Prior to moving to his current Florida residence Hasse was Senior Vice President, Senior Creative Director at Foote, Cone, and Belding, an international advertising agency with more the $1 billion in billings at the time, where he served as the Global Creative Director on the Colgate-Palmolive account.
Prior to that, at N.W. Ayer, another New York advertising agency giant, Hasse and his art director partner, working with renowned feature film director David Fincher, created the AT&T “YOU WILL” campaign, regarded by many as the most effective and memorable AT&T corporate image campaign in memory. One of those AT&T commercials is now in the Museum of Modern Art’s permanent collection.
Earlier in his career, Hasse created advertising that successfully introduced Sharp Electronics’ desk-top and hand-held calculators to the U.S. market in addition to developing a popular introductory ad campaign for TIE Communications, producers of sophisticated telephone systems for small business.
Since relocating to Florida, Hasse has served as the Director of Strategy & Planning and the Creative Director of an Orlando ad agency specializing in SEO and digital media.
He has taught marketing at four Orlando-based colleges, written more than forty magazine articles, been the editor and publisher of a magazine and two books and, during his time in New York City, was voted the outstanding advertising writer in the Eastern U.S. by Adweek magazine.
Former clients of his include the following companies within the Forbes Top 200: AT&T, Citigroup, J.P. Morgan Chase, Proctor & Gamble, Kraft-Heinz, McDonald’s, D. R. Horton, and Colgate-Palmolive.
He holds a degree in English from Duke University and a Wharton Marketing MBA from the University of Pennsylvania.
Hasse is charged with the introduction to domestic and global markets of Cognitive Science & Solutions’ game changing Diamond AI technology and Hercules ER mega computer chip.
